Vol 12, No 1 (2025)

Urban Lifestyle and Urban Development

DOI: https://doi.org/10.36262/widyakala.v12i1

Table of Contents

Articles

Impact of Sales Promotion, Store Atmosphere, Hedonic Motivation, and Fashion Involvement on Impulsive Buying Behavior in Shopee Live Streaming with Positive Emotion as a Mediator
Agnes Debora Bernice Purwanto, Indra Rizki Irwansah, Lim Sanny
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